Brand Brothers gives a healthy pet food brand an overhaul with ‘chubby’ custom type

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Brand Brothers created a new logo with an original typographic design, one that is “chubby and tasty” with a strong yet ordered structure. The logo represents the backbone of the visual identity: bright and colourful but with a raw and graphic feel set against monochrome backgrounds to add further impact. Accompanying typography comes with a mix of Young Serif, a typeface crafted in 2013 by French designer Bastien Sozeau, as well as Freigeist – the modern grotesk by René Bieder. It’s a heady combination that balances out the logo with a more mature theme without losing the playfulness of the brand.

Brand Brothers also developed a collection of charming animal characters based on the logotype, which come to life on the various marketing materials, from print and packaging to web. The fresh identity launched earlier this year and further rollout will take place in the coming months.

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